Excursion Boats Market Report

Industry revenue for Excursion Boats is estimated to rise to $18.6 billion by 2035 from $7.1 billion of 2024.

Vietnam, Indonesia, and Colombia: The New Frontiers for Excursion Boats Market Players

Vietnam, Indonesia, and Colombia are rapidly emerging as high-potential growth hubs in the $7.1 billion Excursion Boats market, with an expected CAGR between 6.6% and 9.6% from 2025 to 2030. These countries are experiencing rising demand for recreational excursions and eco-tourism safaris, making them fertile ground for market expansion.

The push for eco-conscious tourism has accelerated demand for smaller, cleaner, and quieter excursion vessels:

  • Electric boats are gaining preference due to their low environmental impact, minimal noise, and maneuverability—ideal for wildlife observation.

  • Companies like TORQEED and Duffy Electric Boat Company are setting benchmarks in sustainable boat design and technology for eco-tourism operators.


Industry Leadership & Market Strategies

The Excursion Boats market features leading players who are advancing product design, technology integration, and global partnerships:

  • Brunswick Corporation

  • Beneteau Group / Groupe Beneteau

  • Marine Products Corporation

  • Malibu Boats Inc.

  • MasterCraft Boat Company

  • Carnival Corporation & plc

  • Royal Caribbean Cruises Ltd.

  • Norwegian Cruise Line Holdings Ltd.

  • Viking Cruises

  • American Cruise Lines

  • Hurtigruten AS

These companies are innovating to strengthen competitive positioning across leisure, adventure, and public marine transportation segments.

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Technology Advancements Steering Market Growth

Excursion boat manufacturers are embracing digital and mechanical innovation to elevate safety, efficiency, and passenger experience:

  • GPS Tracking and Advanced Navigation Systems optimize routes, improve weather handling, and enhance onboard safety.

  • Smart Ticketing Systems reduce manual error and improve user satisfaction.

  • Onboard Wi-Fi, entertainment systems, and modern fuel-efficient engines are becoming standard in new vessel models.

These enhancements are not only transforming the marine travel experience but also creating synergies between the marine and technology sectors.


Global Outlook & Future Forecast

Market Growth Projections

The Excursion Boats market is projected to grow from $7.1 billion in 2024 to $18.6 billion by 2035, at a strong CAGR of 9.1%.

North America in Focus

North America continues to be a major hub driven by:

  • Expansive coastlines and water-based tourism infrastructure

  • High disposable incomes

  • Strong boat-building industry

  • Increasing adoption of green and fuel-efficient vessels

Competition in the region is intensifying, leading to product and service innovations targeting sustainability and luxury.


Market Segmentation Overview

Segment

Subsegments

Type

Fishing, Tug, Hovercrafts, Catamarans, Cabin Cruisers

End-Users

Tourism, Fishing, Public Services, Adventure Sports, Research, Others

Power Source

Diesel, Electric, Wind, Manual, Hybrid

Deck Configuration

Single Deck, Double Deck, Triple Deck

Size

Under 50 Feet, 50–100 Feet, Over 100 Feet

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About DataString Consulting

DataString Consulting provides a full spectrum of market research and business intelligence solutions tailored for B2B and B2C clients worldwide. With 30+ years of collective leadership experience serving Fortune 500 companies, the firm offers:

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